There's a lot of talk about electrified motorways and ultra-fast charging. These are important pieces of infrastructure, but they tell only part of the story. The truth is that, for most people, an electric car charges while parked — at night, where they live.
Where the game is really played
An electric vehicle spends, on average, over 90% of its time parked. If it can charge calmly during that time, at contained cost, the range problem simply disappears. The knot isn't speed: it's the availability of a charging point where the car habitually rests.
The residential building as a frontier
In Italian cities, this means one precise thing: the apartment building. And this is where the transition slows down, because installing a charging point in a shared space requires technical skills, administrative management and a coordination that holds several interests together.
It takes an approach that covers the entire lifecycle: from the site survey to design, from installation to maintenance, through to managing flows and regulatory compliance. It's not a product, it's a service.
A transition built on infrastructure, not announcements
Electric mobility doesn't spread through slogans, but through electrical sockets. Every charging point installed where people live is one less obstacle between them and the choice to go electric.
The most concrete challenge of the coming years isn't building the car: it's building the place to charge it.